creative strategist | content & copy leader | brand builder
self
digital director
I worked at SELF for six years, first as the Special Project Director, and then as the Digital Director.
My days included strategizing and managing SELF’s tentpole projects. I worked across all subject verticals, including beauty, health, culture, and fitness; and worked with several teams including editorial, creative, social, marketing, sales, pr, licensing, legal, commerce, and more. I organized the popular SELF Run Club fall 2017 series, led the team for a SELF x Beyond Yoga capsule apparel collection, and launched numerous fitness challenges, awards, and other large-scale content packages. I also launched six newsletters and worked closely with social media.
Check out some of my favorite projects below.
PROJECTS & WORK
• Sweat With SELF YouTube workouts
• Checking In podcast
• Tess Holliday’s Health Is None of Your Business
• A few clips: Review: Nike Air Zoom Alphafly NEXT%, Road Test: I Tried Fitness+, Apple's New Fitness Streaming Service, The Beaba Babycook Is the Best Baby Gadget We’ve Bought
SELF FITNESS CHALLENGES
• Better Together Challenge - 2021
• New Year’s Challenge - 2020
• Spring 2019 Challenge
• New Year’s Challenge - 2019
• Fall 2018 Fitness Challenge
• Stronger With SELF Challenge
• New Year’s Challenge - 2018
• Ready, Set, Sweat Challenge
• Strongest SELF Ever Challenge
SELF AWARDS
• SELF Certified Fitness Awards - 2020
• SELF Certified Sneaker Awards - 2020
• Healthy Beauty Awards - 2020
• Fitness Awards - 2019
• Healthy Beauty Awards - 2019
• Fitness Awards - 2018
• Healthy Beauty Awards - 2018
• Healthy Food Awards - 2018
• Healthy Living Awards - 2017
• Healthy Food Awards - 2017
• Healthy Beauty Awards - 2017