hi! thanks for stopping by.

I'm a content and digital strategy leader with a journalism heart and an brand-first brain.

For over 15 years, I’ve led creative teams at top publications like Well+Good, SELF, and the New York Post, crafting stories that resonate, build loyalty, and drive measurable results. My work spans editorial, social, branded, and experiential—everything from launching high-impact content campaigns with partners like Pfizer, TRX, Lancôme, Ford, Nike, and NYU Langone; to mentoring a staff and freelancers; to launching a capsule apparel collection with Beyond Yoga and overseeing the creative for a pop-up shopping experience in LA.

I seek to combine sharp editorial instincts with platform fluency and data-backed strategy to help brands stand out in a noisy digital landscape.

When I’m not building content ecosystems or leading creative endeavors, I’m probably running (I'm a certified personal trainer), shooting film, or planning my next trip to a tropical beach. On the weekends, you'll find me with my partner, two kids, and our dog.

Let’s make something great together.