special projects

beauty awards: a commerce franchise brought back to life

• I spearheaded the annual beauty awards franchise, growing it each year to increase affiliate and licensing revenue. This multi-month endeavor involved project management, editorial strategy, writing and editing, plus collaboration with a number of other business stakeholders.
• Read the case study.

self x jimmyjane: a daring co-branded product line

• Launched a line of co-branded sexual wellness products in partnership with JimmyJane that were sold at CVS. Find out more.
• Created a capsule apparel collection in partnership with Beyond Yoga. Find out more.

editorial packages

• Extensive experience in producing multi-platform robust editorial initiatives. Think: articles with original photo shoots, video, newsletter series, and live event extensions.
• Led ASME-nominated projects that have involved celebrity talent, live and virtual multi-day events, podcasts, apps, and more.
• Here are a few examples: The Future of Fitness, Vaccines Save Lives, and all of the SELF fitness challenges.