copywriting, project management, and editing
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signage, promotion, IRL activations, and more for a pop-up shopping experience in los angeles. see more.
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brand partnership, promotion, and a super cute collection. see more.
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features, essays, and other projects i’ve helmed. see them all.
well+good shop
In June 2025, I helmed the launch of the Well+Good Shop, a pop-up lifestyle and wellness retail experience in Los Angeles.
The month-long execution took a 360, omni-channel approach, incorporating both digital and IRL elements.
Responsibilities included signage, social media and newsletter strategy, on-site coverage, and specialized activations throughout the month, including partnerships with brands like Headspace and The Breathing Room.
beyond yoga capsule collection
In a joint partnership with Beyond Yoga, an athletic apparel company, SELF magazine released a limited edition capsule collection that included leggings, sports bras, sweatshirts, and more.
Responsibilities included project management for the SELF team, plus apparel design collaboration, and all promotional aspects across digital, social media, and newsletter.
editing examples
Whew. You’re all about the deep cuts. Here are some of the projects and features I’ve edited and helmed from start to finish. Go ahead and dive in.
Well+Good 2025 Changemakers
Well+Good The Rest Issue (in partnership with Ford)
Well+Good 2025 Beauty Awards
The Messenger Brazilian Butt Lift Death Rates Are Highest in Miami—Will a New Law Help
The Messenger How Physicians Still Get Away With Sexually Abusing Patients
The Messenger Philadelphia’s Opioid Crisis Reaches Boiling Point as Officials Fight Over Solutions
SELF Knock It Off With ‘Breast Is Best’ Already
SELF 7 Things You Can Do to Show Up for the New Parent in Your Life
